Meet the woman behind the gorgeous, magazine-spread-worthy lingerie that makes you feel dressed-up when you are practically undressed.
Samantha Chang sees everything in color, despite the fact that she’d prefer to always dress in various shades of gray to black.
Yes, we said shades of gray.
She began toying with design at 6-years-old and has created a brand that successfully dresses up being practically undressed. You’ve seen her creations in lingerie on Sex and the City, Desperate Housewives, in countless magazine spreads, and hanging in the glorious floor and window displays of Barneys New York, Bergdorf Goodman, Neiman Marcus, and Fred Segal.
Her lingerie is a revelation, or is it a revolution? Perhaps both in that, her designs aren’t just exquisite, they are wearable. Like really, really wearable.
So, does that mean no more excuses? We think so.
She believes in beauty and translates it into everything she produces - and also, she believes we should both date ourselves and our partners, too. Wait for it...and not just on date night.
We got to see the versatility of lingerie through her eyes, and it was a sight to behold...
“And I am a true believer of if you feel good in your lingerie, if you believe it looks good, you will look good.”
It's like wearing high heels you cannot walk in. Well, how are you going to look sexy?
My brand, honestly, my whole idea for the brand is that I want to design lingerie that I want to wear, that I feel comfortable wearing and women will wear. Women will want it. And I am a true believer of if you feel good in your lingerie, if you believe it looks good, you will look good. If you're not happy with it, you won't look comfortable.
For me, looking or gazing, it's like smelling.
I'm just looking at things all the time. You can't really control when you smell something, right? I think for some people, they don't look unless they're looking for something. I'm constantly looking so I'm constantly noticing whether it’s the details of my street or what’s right in front of me. I'm constantly noticing color. If I'm in my building, if I get out on the wrong floor, I’ll notice right away if the lighting is slightly different, it’s like I could sense it.
We don't want something you’re wearing on your skin to be hard; we want smooth, not crunchy.
I think even though gaze (or sight) is my number one sense, everything has to feel good. It needs to be good to look at and nice to touch because if it's not nice to touch, you’ll just walk away. I am very picky about how everything feels.
I thought, "Oh my god, how can life be that boring?"
For a long time, all you’d see in lingerie was lots of beige, lots of ivory, white, pale blue, pale pink. I felt a need to add colors and contrasting colors and new laces and prints - I felt a need to put my sort of fashion ready-to-wear sensibility into lingerie. The very first collection, I was doing magenta silks with orange laces and beautiful Asian inspired print or even like denim fun prints and then with contrasting stretch laces.
“Maybe you wear that old jacket in the rain or when you go around and pick up groceries. But when you are with somebody that is paying attention, you need to pay attention back.”
You should have nice looking lingerie versus worn, like 10-year-old lingerie.
No. Not just a fresh set on standby. You don't wear old shoes for an interview. You don't wear a pair of old jeans because you know somebody's looking and saying, wow, she really needs to wear something new. Maybe you wear that old jacket in the rain or when you go around and pick up groceries. But when you are with somebody that is paying attention, you need to pay attention back. I think since there might be the expectation that a man has to date the wife, women too have to up their game and date their husband. Always having nice lingerie is a must.
“finding common interests and doing things together is essential. Sharing experiences is important, but not forcing the other person to do what you like.”
The trick may be to keep certain comments to yourself.
I’m happily single but when I think about connection, there are a few things that I’ve learned. When you have a partner, you just wear something a little new and show that you are taking care of yourself and they appreciate it, I think. Second, finding common interests and doing things together is essential. Sharing experiences is important, but not forcing the other person to do what you like. That's impossible and that's not actually sharing. And, third, not everything is a discussion. Sometimes it’s ok to keep some things to yourself.
Oh, Samantha, we love your point of view on everything from lingerie to love! We’re keeping our eyes peeled for more of your creations.
Until then, we’ve taken your advice and freshened up our intimates drawer (so much so, that we can no longer call them underwear), and everyone seems to be all smiles for it...